Erika P. Roostna
Director/Translation, Localization and Creation
Erika is an Engineer/Manager who evolved into a Writer/Translator, when she and her family migrated to Canada from Venezuela.
As an immigrant, she learned the importance of celebrating and honoring our cultural differences in a small world. As a dedicated translator, she understands the technical use of language in ideas more than words. And as a creative communicator, she truly feels the positive impact of the messages on the target audiences.
After more than 27 years servicing the international corporate world, her matrix of expertise ranges from construction to manufacturing and consumer packaged goods industries, in the areas of production, procurement, logistics, sales and marketing, in South, Central and North America. As a Regional Sales and Marketing Manager in Latin America, working for North America and UK based companies, she felt the struggle of conveying the correct message to build the markets across borders. She learned that clear communication is key to reach out, attract others and establish trust to ultimately keep businesses running.
Now she has decided to take the step and work with Spanish, -the language that brings out her inner romantic- and with English -the language of structure-, in order to develop powerful and engaging content, and translate them taking into consideration the cultural subtleties to help create connections between organizations all across the Americas.
Director/ Technical and Project Management
Noel has worked both in South and North America, as a Professional Engineer and as an experienced Project Manager mainly in the Construction, Manufacturing, Automation and Government fields.
He is a firm believer in the power of structured and clear communications in technical documents such a User Manuals, training material and Standard Operating Procedures. When there is no doubt on the messages in such documents, there is a positive impact on productivity, sales and health and safety.